Instructors Can't Find You: The Hard Truth for Continuing Ed Programs

If you work in continuing education for an adult school, parks & recreation program, or college, you may not realize how difficult it is for instructors to apply to teach at your organization.

There are instructors out there who’d like to offer their short course or workshop through your program, but they can’t find you.

Some of the frustration is often directly linked to how schools and programs recruit instructors from their respective websites.

The most common critiques I hear from prospective instructors:

I don’t know where to look.

In just the California community college system, the kinds of departments and programs who recruit enrichment-based instructors can have one of these names. 

  • Adult Education
  • Community Education
  • Community Services
  • Continuing Education
  • Contract Education
  • Extension Program
  • Extended Education
  • Lifelong Learning Institute
  • Noncredit Courses
  • Not-for-credit Courses
  • Short Courses
  • Workforce Development

The sheer variety of department or program names is extremely confusing for instructors who seek to propose their course idea.

If a prospective instructor has no familiarity with your school or organization and possesses little understanding of what the names of your program represent, how will they ever find you?

The reality is they won’t.

The course proposal is hard to find and difficult to complete.
 

The course proposal form is often buried deep on your site and may lack clear instructions or guidelines.

If an instructor is able to find your program and navigate to the course proposal on your site, is the course proposal easily accessible and may it be completed quickly?

More often than not, the course proposal exists as a downloadable PDF or MS Word document.

An instructor who seeks to apply will either have to print the form out, or reformat it so they can fill it out electronically.

From there, a prospective instructor will need to scan and email their proposal back to the college program, or submit a hard copy version in the mail.

These challenges will often present too many barriers for instructors to overcome and they will abandon the completion of a course proposal.

You will likely lose a potential instructor for good.

For lifelong learning programs who seek to develop new courses, programs, and streams of revenue, the course proposal recruitment process needs to be far more accommodating to the instructors, speakers, and presenters who wish to find them. 

The sustainability of your course business may depend on it.


Courseography seeks to help learning providers more efficiently connect with instructors and speakers through the power of a simplified course proposal. Read how you can easily implement it into your current workflow and begin sourcing qualified instructors today.