content marketing

Using Degreed to Enhance the Value of the Learning You Create (+0.29pts)

I listen to the podcast of Tim Ferriss. A lot.

For those who haven’t yet, in each episode, he attempts to “deconstruct world class performers” in an effort to allow his audience to peer into the mind of these extraordinary individuals. The podcast, with millions of listeners, is consistently rated at the top of the iTunes rankings and virtually every other podcast distribution network. Why?

For 60+ minutes each episode, we learn informally from some of the most interesting people in the world. These conversations span topics related to the guest’s “favorite books, morning routines, exercise habits, time-management tricks, and much more.” I find myself jotting down notes as I listen to each episode or reviewing the show notes so I can find the books and resources mentioned throughout each interview.

When you think about “learning,” listening to a podcast may not be what typically comes to mind. What Ferriss has done, though, is create a platform for his audience to connect (in some small way) with an expert. We get to see what makes them tick. We are offered a brief glimpse into what they’ve learned and some of the resources and tools that brought them there. As a listener and learner, it makes for an incredibly effective, engaging approach.

Now, what if we could replicate Ferriss’ model and scale it in such a way that other niche-based experts, instructors, and entrepreneurs seeking to share what they’re learning could readily do so with a community of learners who might want such insights? 

Could building an audience centered around a network of visible learning be of greater benefit than, say, following someone on Twitter?

Why Local Class Providers are a Smart Strategy for Growing an Online Audience (+0.21pts)

You aspire to create a course, or perhaps you’ve already done so. What’s next? Where do the students come from? How do you build a network of learners who will create a community around a piece of knowledge you’re attempting to share?

No one wants to take the time to build a course if no one will ever find it. So don’t do that.